Beauty Industry

Pert Plus Launches 3-in-1 Product Line

New multipurpose product line appeals to men and families

Instead of purchasing three products, and three bottles, you now need to buy only one. That’s the thinking behind
Pert Plus’s launch of two all new 3-in-1 products, one specially formulated to appeal to men, and one formulated to appeal to the whole family. The 3-in-1 multi-purpose shampoo plus conditioner plus body wash formulas are designed to clean and condition both hair and skin—all in one bottle.

The new 3-in-1 shampoo plus conditioner plus body wash products will be available in a Refreshing formula for men and a Moisturizing formula for all-family use.

Both products are scheduled to be on store shelves starting this month. Pert Plus Moisturizing 3-in-1 comes in a 13.5oz. bottle with a suggested retail price of $3.99 and a 25.4oz. bottle with suggested retail of $5.99. Pert Plus for Men Refreshing 3-in-1 comes in a 12oz bottle, also with a suggested retail price of $3.99.

Pert Plus “Threedom” Contest
In conjunction with the launch of the newest products, Pert Plus will unveil a “Threedom” online video contest in April 2010. The contest encourages participants to upload three-second videos highlighting what they need “Threedom” from: perhaps a cluttered shower, a shower hog, or a chatty co-worker. During the contest, Pert Plus will be giving away weekly prizes for products that help simplify life such as a Blackberry, TiVo, PlayStation 3, etc. Each quarter, the prizes will feature different categories, with the grand prize being chosen in December 2010 of a three-island trip to Hawaii for the most popular video.

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